Marketing & Advertising Results for Cosmetic Surgery Practices

Most marketing and advertising companies think only in terms of “brand building”: if you say your name loudly and often enough the consumer will choose you when it’s time to buy. But the contemplation of cosmetic surgery engages a whole different set of human emotions than choosing a soft drink.

Fears, uncertainties, and concerns about safety, comfort and outcome are dominate in the patient’s mind. Brand building never addresses these issues, and misses the point entirely – and expensively.

The road to building a successful cosmetic surgery practice means breaking out of unsuccessful main stream marketing patterns and creating a cost effective marketing system, built on firm foundations, that results in profitable, stable growth.

• This marketing system MUST address real consumer concerns in its materials and messaging. This builds respect for the integrity of the doctor and his expertise.
• The system MUST differentiate the practice from others in the same marketplace – otherwise patients default to “price” as their only means of doctor selection.
• Cosmetic surgery patients like to learn as much as they can about the procedure and the surgeon, and sometimes, they think about it for years. The marketing system MUST answer the primary questions people have and give them the confidence they need to take the next step.
• The system MUST include an effective follow-up procedure to build a relationship with the newly interested prospect, before that patient considers walking through any practice’s door.
• The system MUST also include an effective in-house sales function - compassionate and persuasive enough to help patients gain the confidence to move forward – and move them forward.

These are the essentials of any marketing program for the cosmetic surgery sector. These are what we specialize in at Fast Track Marketing. We look forward to helping you increase your cosmetic surgery revenues and getting the most bang for your buck from your marketing.